INFORMATION
DISCUSSIONS ABOUT FASHION ECO-BRANDS HAVE BEEN ONGOING FOR A LONG TIME. BUT, LET’S FACE IT, IN MOST CASES THIS IS JUST A MARKETING PLOY. NO CLOTHING AND SHOES PRODUCTION IS ECO-FRIENDLY FOR THE ENVIRONMENT.
THE SO-CALLED “NATURAL” MATERIALS, LIKE “ARTIFICIAL” ONES, MUST BE PROCESSED WITH A LARGE AMOUNT OF CHEMICALS, WHICH IS EQUALLY HARMFUL TO THE ENVIRONMENT.
WHAT IS BETTER FOR THE CONSUMER? OF COURSE, QUALITY. HIGH-QUALITY ARTIFICIAL MATERIALS DO NOT CONCEDE TO AND EVEN SURPASS INEXPENSIVE NATURAL ONES IN THEIR PROPERTIES. BUT CHEAP SYNTHETIC MATERIALS CAN BE UNCOMFORTABLE TO WEAR AND ALSO HARMFUL. THE STEREOTYPES THAT LEATHER SHOES ARE “GREENER” THAN SYNTHETIC ONES ARE LONG GONE.
CREATING THE GRUNBERG BRAND, WE CAREFULLY STUDIED THE EXPERIENCE OF OUR COLLEAGUES AND CAME TO THE FOLLOWING CONCLUSION:
Unique production
Natural Materials
LIGHTWEIGHT AND DURABLE MATERIAL, WHICH IS RESISTANT TO SAGGING AND ABRASION, IS USED IN THE MANUFACTURE OF SOLE INSOLES.
FIRST AND MOST HONEST WAY TO INTERACT WITH THE ENVIRONMENT IS TO JUSTIFY THE SCALE OF PRODUCTION.THE RACE FOR FAST FASHION, WHEN BILLIONS OF PIECES OF LOW-QUALITY CLOTHING AND FOOTWEAR ARE PRODUCED, CAUSES ENORMOUS HARM TO THE ENVIRONMENT. GRUNBERG STYLES ARE MADE IN 6-9 THOUSAND PAIRS PER ITEM AT THE FACTORIES EQUIPPED WITH THE NECESSARY PURIFICATION DEVICES.
SECOND – TO USE HIGH-QUALITY DURABLE MATERIALS THAT ARE EASY TO CARE FOR.WE DID AWAY WITH STRONG TOXIC DYES AND USE ELASTIC MICROPOLYTEX FOR UPPERS, DEVELOPED IN OUR DUTCH LABORATORY.
MICROPOLYTEX SHOES PRACTICALLY DO NOT WEAR OUT, AND THEY CAN BE RECYCLED WHEN THEY GO OUT OF FASHION. BUT DUE TO THE FACT THAT GRUNBERG ANTICIPATES THE MAIN FASHION TRENDS AND CREATES WELL-THOUGHT-OUT STYLES WITH MODERN DESIGNS, THIS MOMENT MAY NOT COME.
THIRD – TO USE PRODUCTION TECHNOLOGIES WITH MINIMAL WASTE.BY FOCUSING ON SUSTAINABLE PRODUCTION AND THE MOST IMPORTANT CRITERIA FOR ENVIRONMENTAL SUSTAINABILITY, TOGETHER WE MAKE THE WORLD A BETTER PLACE.
Inspired by nature
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